Matthias Nemack August 4, 2019
The "advertising can" of eToro is known. Now, the company has announced that it will now be listed as a sponsor of FC Everton.
eToro as a passionate sponsor of the Premier League
EToro is clearly one of the most important leaders in the world of football. By the end of the summer of 2018, it was learned that there were future eToro partnerships with Premier League clubs. In addition to Tottenham Hotspur, Newcastle and Southampton, the stock market operator could win four more clubs for its network. Now, British club FC Everton announces that it is now sponsored by the encrypted trading platform Bitcoin Exchange and Crypto Trading. Fans of the Premier League team will inevitably find ads for the cryptography specialist this month. One can only speculate on the degree of partnership between eToro and supporters of FC Everton.
Club management open to blockchain innovations
The joint press release indicates, however, that the world of football is much more open to digital currencies, from Bitcoin to Litecoin, via EOS and Ethereum. Here, we know fewer fears of contact than in other industries. This may be partly due to the fact that, for example, some sports betting partner clubs allow payments in digital currency. In any case, Everton FC announces that it will be the drum of eToro marketing on the different marketing channels that it uses. Not only in the stadium, but also and especially on a digital basis. Alan McTavish, CFO of the club, believes that this collaboration is not just a promotional operation. Instead, one seems to be curious about the possibilities of football for the club blockchain.
Since 2018 more and more famous clubs "crypto-active"
With this opening, the football club is in good company. In September 2018, for example, it was announced that the great French club Paris Saint-Germain would become the new partner of the Socios platform. It is only in June that the news has circulated, the Portuguese football champions S.L. Benfica will authorize encrypted payments in store in Bitcoin and Ether. In Gibraltar, we want more and more to pay players' salaries in digital currencies, as we announced last year. More and more international clubs are gradually looking for partners in the blockchain industry and in the area of trading platforms. As mentioned above, eToro has always been very active in this regard. And the company will continue to follow this path.
Selected Image: by Burdun Iliya | Shutterstock.com
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