Taylor Swift: The Miracle of Miracle | Nachrichten.at 2

Taylor Swift: The Miracle of Miracle | Nachrichten.at

The first time Taylor Swift received an "MTV Video Music Award" ended in a scandal, it seemed almost routine. The country and pop singer received Monday the "Video of the Year" award for "You Need to Calm Down". Ten years ago, while she was allowed to hold the trophies for the first time, rapper Kanye West is suddenly on the scene and voiced support for the video also nominated Beyonc – and the rebound was overturned . Not only because she knows how to use such moments in her favor, Taylor Swift is an integral part of Olympus music – and occupies a fixed size in contests. With over 50 million albums sold and an annual income of $ 150 million, it occupies a prominent place in the music industry. Well-written, radio-friendly songs with such lyrics are just the basic framework for the success of the 29-year-old from Pennsylvania. The fact that her marketing strategy recognized early the power of social media and that she kept in touch with her fans again and again, sets her apart from other competitors. A glimpse into the privacy of the wonderful curly blond miracle, including love stories and scandals, ensures that people are interested in more than just Swift's music.

She likes colleagues like Joe Jonas and Harry Styles, actors like Taylor Lautner and Jake Gyllenhaal – and when the relationship deteriorates, she lets the world take part. The songs "break-up", which she retouches from these experiences, are regularly at the top of the charts. The fact that she was arguing with her colleague Katy Perry and that the dispute was resolved instantly with a video clip and a plate of cookies is almost as newsworthy as her quarrel with the director of music, Scooter Braun, who acquired the rights of the first six albums of Swift. It was the tenth Swift Award given to the MTV Video Music Awards – and certainly not the last.

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