Ikea: Customers go crazy - THIS video shows climbing - Miscellaneous 2

Ikea: Customers go crazy – THIS video shows climbing – Miscellaneous

Ikea launches designer collection: customers are completely crazy – this video shows climbing

The effort at Ikea was great, now appears a fun video on Twitter. (Icon)

The effort at Ikea was great, now appears a fun video on Twitter. (Icon)

Photo: Photo: imago images / Image of the future

In August gave Ikea is known to have published a joint collection with the famous designer Virgil Abloh. On November 7th, the moment had finally come and the race was fantastic. Very big, to be exact.

Customers stormed the Swedish furniture store, organized errands, escaped. There was something like that Ikea probably never fit! A video recorded the scenes now.

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Ikea: One product per purchase

Abloh, artistic director of Men & # 39; s Wear at Louis Vuitton and CEO of Off-White Label, designed to Ikea now furniture, carpets and bedding.

Especially in the streetwear scene, Virgil Abloh is currently very popular. His best friend is the American rapper Kanye West, who has even embarked on fashion design.



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It was already clear from the start that the limited collection would be highly sought after. The products were only available at local Ikea stores. In addition, customers were only allowed to purchase one product per purchase per day.

Designer Collection at Ikea

No wonder Thursday, the "race" for the coveted collection in Germany was huge. A video was shared on Twitter, showing how the so-called "hypebeasts" (streetwear collectors) are running in an Ikea in Berlin on products.

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But apparently, the soil of the Einrichtungsaus was once again magnificently high, so that the fashionable "Hypebeasts" fell one after the other on the nose. This can happen if you continue after each trend. (Mia)