The clip of a Toulouse for a brand of toothpaste makes the buzz

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Buzz – Video

The NFCA team, including Yam Chikhr (center) and Frescoryl toothpaste. DR

The NFCA team, including Yam Chikhr (center) and Frescoryl toothpaste. DR

Yam Chikhr is very proud. The video produced by the Toulouse agency NFCA, of which he is the founder and general manager, has just won a great success. "We worked with the Toulouse company Pharmatt, inventor of toothpaste Frescoryl, without water or brush, created by Michel and Corinne Bourdoncle, explains Yam Chikhr, who in 2008-2009 received at the Cannes Film Festival the prize for Youth . This company, which is growing in supermarkets, asked us for an offbeat video to promote its product. "

The agency, accustomed to success, has made a mini series in five episodes inspired by the horror film, whose first album has just released. "Right off the bat, it was buzz," says Yam Chikhr. This advertising, both simple and very humorous, has already recorded over 700,000 views. Better: this advertisement was spotted by Culture Pub, iconic show of the 90s, now on the web, which has devoted the most crazy publicity of the week. "Culture Pub is the show that made me want to work in this sector. I never missed it.

This decidedly very attractive advertising has also been spotted by the Tribunal du Net and Creapills, two heavyweights of the web. "It's both encouraging and rewarding for the agency," said Yam Chikhr. We have demonstrated our creative qualities. Demand will now widen and grow. It's also a great success for Frescoryl. " Among the flagship events of the agency include the street buzz for a real estate agency where sofas and beds had been moved to the sidewalk in downtown. This video, whose second episode arrives next month, represents the new form of advertising. "Today, consumers value creativity. The bait of the price is not enough any more ».